Designing the Practical Wisdom of Stoicism.

Stoic Gorilla approached me for a brand redesign, refreshing all their social channels.

The brands main issue was a lack of impact in a saturated social media market - the solution was a brand that was intense, full of energy and flexible to the extreme. The new brand uses a grid and type system designed from the ground up to provide near infinite variation in layout, and flex between pushed execution and quiet executions.

The brand mark, a modernised four-pointed star, is representative of the four pillars of stoic philosophy, the bold wordmark symbolic of the foundational strength between them.

Stoic Gorilla approached me for a brand redesign, refreshing all their social channels.


The brands main issue was a lack of impact in a saturated social media market - the solution was a brand that was intense, full of energy and flexible to the extreme. The new brand uses a grid and type system designed from the ground up to provide near infinite variation in layout, and flex between pushed execution and quiet executions.


The brand mark, a modernised four-pointed star, is representative of the four pillars of stoic philosophy, the bold wordmark symbolic of the foundational strength between them.

Credits

Credits

Design: Saxon White

Design: Saxon White

All Works ©
Saxon White Studio

saxonwhite@live.com
+61 414 390 943

All Works ©
Saxon White Studio

saxonwhite@live.com
+61 414 390 943

All Works ©
Saxon White Studio

saxonwhite@live.com
+61 414 390 943