With no family, no stability and often no prospect of change, the 46,000 Australian kids in out-of-home care frequently face a downward trajectory.

Brand and Visual Identity design for You.Can.Be Academy, and initiative that will change the trajectory of foster children, giving them opportunities and access to education that they otherwise wouldn't have.

This project covered various digital and print executions, but focused on designing a brand system with flex, allowing it to target not only the foster kids, but also schools and potential donors.